Guerilla campaign

Here is a good guerilla campaign. Jeep reps have found a pretty cool, underground way to tell the consumers: “Break Free!”
A team of graffiti writers has spread across the city the following visual concept.

The idea is that the most recognizable part of the Jeep SUVs – the front grill – can be found every where.














So the graffiti writers spray on the existing grills, making them look like a Jeep part. It is illegal of course and the company probably has paid a fine. But who cares… it works!























NEno