Men’s magazines ads

These kind of magazines don’t advertise themselves with naked women. Of course they have sexy looking women in the ads but most of the magazines also have a rather witty approach – indirect link to what a man thinks and likes.
This TVC is a good example how a men’s magazine should advertise itself.

It has woman presence… a sexy woman presence, it has guns, it has violence and it has humor. What else does need an ad? Nothing really ;o))

This one is cool too…

But I really don’t get the idea for this one.

I am searching for some Bulgarian ads of the “Playmate of the Year” contest. Unlike what you see here, the Bulgarian ads of men’s magazines (including billboards) are full of naked girls – pretty simple and vulgar I think.