Being cool and offering cool

Congratulations to the designers who have come up with this idea. It is pretty simple, a? But tell me how cool it is. Unfortunately the “coolness” factor cannot be measured, but I bet the target will appreciate the coolness of this ad, especially if you are a teenager who likes to break-dance during his math classes on a cardboard. Oh yeah, they will like it and the teenagers will wear the Nike in order to fit the cool trend. Well… I guess I will have to express congrats to the marketing person as well for being able to see and give the clients what they need: coolness feature.